Services
Custom Solutions For Your Space-
Luxury Vinyl Flooring
MSI’s Everlife® Luxury Vinyl Tile (LVT) Collection stands up to the busiest of homes and light commercial spaces, without sacrificing comfort or style.
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Porcelain & Ceramic Tile
Find the perfect waterproof flooring option for your space with our ceramic tile and porcelain tile options. Porcelain tile is available in glazed and unglazed options as well as high-gloss or textured. Ceramic tile options range from wood-look tiles to natural stone look, and more.
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Stacked Stone
We carry a large assortment of natural stacked stone ledger panels, porcelain stone-look panels, and split face wall tiles in an array of colors and looks. Known for its warmth, luxurious texture, and architectural detail, there’s no easier way to create your stone backsplash, fireplace facade, shower surround, or other vertical space.
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Backsplash & Wall Tile
The MSI Backsplash Tile Collection features a wide variety of wall tile and backsplash tile to create the perfect kitchen backsplash, bathroom backsplash, shower or accent wall. The collection includes Subway Tile, Glass Tile, Metal Tile, and more. Our line of materials, colors, and finishes come in a range of sizes and patterns – with trim pieces to finish the designer look. Whether creating a one-of-a-kind tile backsplash treatment in the kitchen or bathroom, or remodeling floors, it’s never been easier to create an inspired
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Trending - Glass Tiles
Akaya Nero Interlocking Glass Tile features a striking combination of cool grays, charcoals, blacks, and touches with icy pearl tones. Create show-stopping installations using them as backsplash tile, for showers, fireplace surrounds, and a wide range of other architectural details. Durable and easy to clean, these tiles will create a distinctive design element in any space they are installed. They coordinate beautifully with a wide range of floor tiles and natural stone slabs in our inventory.
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Waterjet Cut Mosaics
Blanco Lynx Geometric Tile features a fresh white marble background accented with a unique interlocking link pattern for a retro-revived look that adds character to any space. These beautiful, luxurious geometric tiles are suitable for a wide range of applications, from kitchen backsplashes to tub surrounds to patterned wall tiles. Pair this backsplash tile with complementary geometric floor tiles or other natural stone from our wide range of inventory
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Hot! Geometric Tile
Danza Arabesque Tile offers a contemporary take on the classic glass arabesque tile. With a sophisticated combination of white-gray marble tiles outlined in darker marble, the Moroccan tile backsplash is perfect for kitchens, bathrooms, laundry rooms, or mudrooms, and it can also be used as a feature wall or shower surround. With its neutral color and delicate design, Danza Arabesque complements a wide variety of color schemes and decorative choices. This arabesque tile is Greenguard Indoor Air Quality Certified® and comes mounted on mesh-backed sheets for simplified installation and a professional finish.
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Stone Flooring
Natural stone tile is always in style. We travel the world over to bring you the most luxurious, irresistible, and affordable collections on the market - including Italian marble, Brazilian slate, and Indian quartzite.
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Everlife Waterproof Flooring
A powerhouse of invincible materials, our Everlife® worry-proof lineup is low maintenance and stands up to the busiest of homes and commercial spaces—without sacrificing comfort or style. Create affordable, easy-care floors with a range of today’s most on-trend looks in LVT, Hybrid Rigid Core, wood, and porcelain/ceramic tile.
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Sod & Installation
100 square feet for $75
Delivery and installation services are available within surrounding area.
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Artificial Turf
Evergrass™ Artificial Turf offers an attractive, authentic-looking lawn that stays beautiful year-round for play or relaxation. The unique, wavy blade shape allows light to pass through numerous directions for a realistic look. Evergrass™ features four artificial grass styles that provide an eco-friendly and green alternative to natural lawns.
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Natural Stone Pavers
Our Premium Natural Stone paver collection includes beautiful, high-quality pavers made of travertine, granite, slate, quartzite, marble, and limestone. There are an endless number of colors, shapes, and designs that are sure to bring the exact feel you’ve been searching for to include in your space. Our slate, quartzite, and marble pavers are perfect for a more modern look, and our slate, limestone, and travertine pavers are an excellent choice for more natural looking spaces.
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Pebbles & Fire Glass
Fireglass adds brilliance and color to exterior and interior installations. Made to withstand extreme heat & weather conditions, these tempered fireglass stones are ideal for fireplace glass and fire pit glass, landscape designs, gardens, and aquariums – without emitting any soot, ash, or harmful chemicals. Perfectly designed to catch and reflect light, Fire Glass delivers an elevated design aesthetic, and is perfect for covering unsightly pipes or hardware visible on gas fireplaces and firepits. Transform water features and aquariums into a shimmering paradise. With endless creative design applications, MSI’s Fire Glass is sure to charm!
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American made decorations for your home, office, shop, or gift needs! Custom Décor
We carry products not only Made in the USA, but Made in Wisconsin. Specifically, Beaver Dam, Appleton, Oshkosh, Sister Bay, Green Bay, and Two Rivers supply New View Home and Gotcha Covered for products within our showroom. As of 2022, our products represent the employment of 2,176 persons within Wisconsin. We proudly employ US Veterans and their families in our store, and are always looking for locally made products that match our criteria.
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Paintings & Prints
Shop our custom selected prints, paintings, and photos available from local and nationally acclaimed artists.
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Cellular Honeycomb Shades
Cellular shades cut down on hot and cold temperature swings! These are the most popular shade in Wisconsin for their energy savings.
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Woven Wood Natural Shades
Woven woods are a natural product that is energy and environmentally sustainable. Wovens are the top blind for accent walls, entertaining rooms, and grand entrances.
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Wood and Metal Blinds
Wood and faux wood blinds are a timeless blind. Cordless, motorized, and color matching for any trim or color palette exist.
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Pirouette Shadings
Combine beautiful views and privacy with Pirouette® Window Shadings. These innovative window treatments, which feature beautiful fabric options, have soft, adjustable fabric vanes attached to a single sheer backing—design ingenuity and refinement, in one window shading.
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Custom Graphics
Are you looking to add a picture or graphic to a roller shade? How about a cellular shade? Our color matching print capability has over 800 colors, making your marketing or memories a permanent solution that is cost effective and superior to vinyl or film.
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Silhouette Shadings
Fill your room with soft light while maintaining a sense of privacy with Silhouette® Window Shadings. Suspended between two sheers are unique S-shaped vanes that you can tilt to varying angles, allowing light to filter through while preventing the outside world from looking in.
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Barnwood Tables
Locally sourced timber crafted to make statements in your home or office!
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Custom Engraved Benches
Family names, sport, or cottage customized benches!
Starting at $150
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Custom Tables
Tables, nightstands, end tables and other wood tops available!
Starting at $150
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Gift BasketsShop our custom baskets for your friends or family! Starting at $5!
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Billy Jacobs Artwork
Starting at $15, own a piece of the American countryside.
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Interior Barnwood
Custom order barnwood for your interior home or design projects. Retail prices are $15 per. Our price is $9.99
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Custom Valances
Color coordinated valances to match drapery, bedding, and furniture!
Starting at $179
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Custom Bedding
Fabrics to match your quilts, drapery, attire, and furniture.
Starting at $150
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Custom Side Panels
Decorative side panel drapery for any window or entertainment area.
Starting at $150
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Faux Iron CeilingsFaux iron ceilings. Starting at $110.
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Faux Iron Window Insert
Artwork that is also a window covering! Add a semi-opaque backing for privacy.
Starting at $150
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Transom Windows
Modern, contemporary, classic designs with customized letters for names.
Starting at $150